Mob Science, Inc. Raises $1 Million Series Seed Funding to Accelerate Social Gaming Growth
Financing led by Joyent executives David Young, Brian Brown and Jason Hoffman, GameSpy/IGN founder Mark Surfas, and other angel investors
San Diego, CA - March 27, 2012 - Mob Science, Inc., an early Zynga Platform partner and the developer behind more than a dozen popular social games, today announced it has received $1 million in seed funding from Joyent CEO David Young, GameSpy Industries founder Mark Surfas, and other angel investors.
Mob Science operates hit Facebook applications including inFamous Anarchy, Coffee Bar, Snowball Fight, Willy's Sweet Shop and several others, collectively totaling more than 50 million installs on the social networking platform. The company's upcoming title is a mid-core Role Playing Game in the fantasy genre and will be among the first third- party apps published on the Zynga Platform. As an early Zynga Platform partner, Mob Science will be able to promote its new game to the 240 million monthly active users who currently play Zynga games. Zynga will also grant Mob Science access to channels and features that increase social engagement, analytics that measure and drive social, and back end technology that ensures scalability and availability.
"We were thrilled to partner with Zynga and are really honored to have attracted the support of such remarkable investors," said Michael Witz, founder and CEO of Mob Science. "Like us, our investors believe that the launch of the Zynga Platform is as momentous an event as when Facebook first launched its own third-party platform. Our new game is far and away our best and most ambitious game yet, and we look forward to leveraging Zynga's vast distribution channels and viral capabilities to get it into the hands of millions of gamers. You could say that our goal is to be the 'Zynga' of the Zynga Platform."
Mob Science will use the financing to invest more aggressively in its product development and to hire key talent including game designers, product managers, engineers and other important positions. The company has also signed a lease to move its current team of ten employees into a new office space in Carlsbad, located in the north county of San Diego.
As part of the funding, David Young joins Mob Science's Board of Directors. A seasoned executive and entrepreneur, Mr. Young co-founded Joyent in 2004 and grew the company into a global provider of cloud computing and software systems. "We really like the Mob Science team and everything they've done," said Mr. Young. "It is clear that they create fantastic consumer gaming experiences, and that they know how to engage with their users and get them to keep coming back. But what really impressed us was their vision for tapping into the Zynga Platform and really pushing the envelope for what social games can be."
Said Mark Surfas, the founder of GameSpy Industries, which later merged with IGN and sold to News Corporation: "We are seeing a titanic shift in the gaming industry in terms of how and where games are played and distributed, and the launch of the Zynga Platform represents a major opportunity for game developers. I strongly believe in Mob Science's ability to grow its games via the Zynga Platform and am proud to support their goals."
Other investors include: Jason Hoffman, co-founder and CTO of Joyent; Brian Brown, Executive Vice President of Corporate Development at Joyent; and Steve Tuck, General Manager, Joyent Cloud at Joyent.
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